Why Are You on Social Media?

Social media sites can be used for so many things. Some people use for business, marketing, job search, and ultimately connectivity.
Perhaps the number one rule before getting on any social media platform should be to answer the question “WHY?”

I joined twitter in June 2009 and discovered the power of this new tool. Although, It was still in its infancy then and finding your way around it was pretty technical. I enjoyed it rewards.

For a few months I explored this new world of microblogging and followed every material I could lay my hands on. I wanted to share my blog posts then and increase my followers. I was in the internet marketing niche then (I guess I still am) and you had to follow the book to the letter. It was quite rewarding. Somewhere along the line I lost focus and started following random people. I began to follow influencers in politics and gossips. That was where I lost it. My TL was bombarded with political gibberish, most of which I sometimes had no clue. Gradually,  I became a quidnune, always looking for the latest celebrity gossip. I left my purpose of being on twitter and pursued other things.

So many people have fallen into this trap and others are still falling. I see a lot of dormant social media accounts on the varying platforms and one thing comes to my mind purpose unknown is purpose abused. So many people join social networking sites because their friends invite them. when they fall out with their friends, they abandon the accounts. this is why you need to determine your reasons for being on any social networking site.

Once you answer the why question, it will help you determine:
1. which direction to take your social media campaigns.

2. which social media platform to use. Not every social platform is suitable for everyone. For example, instagram, facebook and pinterest are most suitable for pictures. Twitter is mostly used for text (sometimes pictures), while linkedin is more professional.

3. It also helps you to stay on track and focused on your goals.

Don’t forget to follow on twitter @phemyte

[WARNING]: If You Wait For Inspiration You Will Die of Hunger.

Have you ever wanted to do something but lack the willpower to do so? For me I know what to do. I get my tools ready and put pen to paper. Then zilch! Nothing! Nada!
Oh O! It happens to you too… Ok, read along.

Perhaps a common question that creative people get asked the most is about inspiration. What inspires you? How do you write your lyrics? What is the inspiration behind your new book? etc. Then they go ahead to say they draw inspiration from their environment or other peoples work.

While its good to draw inspiration from something or someone to get you started in your creative process, I have discovered that waiting for inspiration is a rather lazy way in mastering your talent and developing it to skill level.

What if inspiration decides to stay away for a whole year and your publisher expects your first draft in one month. That would be a total disaster. Imagine a farmer waiting on inspiration to farm. Chai! By the time inspiration arrives, he might be in the grave.

I must confess, being a creative person comes with its ups and down. There are days I churn out articles like an article writing software. Some days I come up with several ideas to work on.
Other days to write on a single idea becomes a burden. Experts call it writers block. In fact on some days the juice is so gushing that I start with an idea and end up with another. Like when I wanted to write this awesome article, I came up with this wonderful post.
I had to relax so I could get my mind cleared. That “juice”, the urge to get your thoughts down is often referred to as inspiration.

However, no matter how dry it seems to be, I have always had this quote with me. That there are only two times a writer should write. 1. When he is inspired and 2. When he is not inspired.
It is a constant reminder of what I should be doing.
With that you would see that as a writer, you should always be writing.

Let’s answer these questions together.

What do teachers do? They teach. Abi?

What do singers do? They sing. Good.

What do players do? They play. Nice!

What do farmers do? They farm. Ehen!

What do writers do? We write. Bravo!

You should keep writing because, that’s what writers do.

Just like ofilispeaks puts it, Writing is a sport, write everyday.

While this article is not in any way to belittle the power of inspiration, it is however a wake up call to all creatively talented people. Sometimes waiting for inspiration is a clarion call to hunger. Not only will you go hungry, you will also waste the talent.

Remember the parable of the talent where the master gave three servants 5, 2 and 1 talents respectively? The master was angry with the last servant because he buried his talent. That is what waiting for inspiration does to you.

As a creative person, you should keep honing your skills till your good becomes better, because in the words of E.B. White — ‘A writer who waits for ideal conditions under which to work will die without putting a word to paper.’

Are you still waiting for inspiration?

Start creating…

The handle is @phemyte on twitter. Let’s discuss.

10 Questions Nigerian JobSeekers Must Ask Before Their Next Social Media Update.


It is a great thing that social media has given us the opportunity to connect with friends, stay in touch with families etc. However, the sheer abuse of social media updates/profiles is appalling.

From nude pictures to toilet selfies, drunk images and “breakfast tinz”, yet 65% of Hiring managers agree that they check applicants social media profiles “to see if he/she presents him/herself professionally.

51% also check [on Social media ]if the applicant is a good fit for company culture.

Source: internship.com

it is therefore important to understand that as a job seeker, some of these updates could end up hurting your Job search.

Below are the top 10 questions every Nigerian job seeker must ask before posting a facebook status or tweet.

1. Are my social media profiles a true representation of me?

2. Will a prospective employer be happy to employ me after checking my profile?

3. What image does my social media profile project about me?

4. Is this update relevant to my audience? Will this update benefit my audience?

5. Am I ready for the consequences of this update?

6. Are my privacy settings right?

7. Do I want the whole world to know what I’m about to post?

8. Will I be proud of this update in years to come? Will this update cause any problems for me now or in future?

9. Will I be comfortable discussing this in my next job interview?

10. Am I posting this under the influence of drugs or alcohol?

Those are the “10 Questions Nigerian Jobseekers Must ask before their Next Social media update. Meanwhile, You can follow me on twitter @phemyte to continue the conversation or #SMJobSearchTips for Social Media Job Search Tips.

Question: What Comes to your mind just before you post on your favorite social media platform?

4 Stupid Ways Your Social Media Profile is Ruining Your Job Search


1. You Are Not Using Your Real Name.

There’s a new fad (not really new) on social media now that I think is annoying and an Achilles heel  to thousands of job seeking youths in Nigeria. It’s the stupid fad of name transliteration. I see a lot of people changing  their names just because they want to look trendy stupid. You see people change OLAMIDE TO HORLARMEDAY, OLUWASEYI TO HOELUWHASHAYEE, AJAYI TO HARJAYEE. While this may thrill you at the moment, it is the Trojan horse that will sabotage your job search in the nearest future. Imagine a certain Olamide Oluwaseyi invited for an interview. During the course of the interview, the interviewer asks for his Facebook page because he couldn’t  find it. Olamide then starts trying to spell his version of his name as Horlarmeday. How does that portray your personality?

2. You Don’t Know How To Use Social Media As A Job Seeking Tool.

Social media is here to stay, whether we like it or not. Facebook has over 11 million active users and  twitter has over 6 million active Nigerians users That is a huge lot of people. Every serious business is getting on social media to reach more people. When they need more hands on desk, their first port of call is social networking sites. As a job seeker, you need to know How To Use Social media to Land Your Dream Job in Nigeria. Tap into this wonderful resource and use it to your advantage. Follow the companies you’d like to work with on twitter, like them on Facebook, follow job-sites on these sites, e.g. jobbermandotcom, nigerianjobsonline. You might get lucky.

3.  You Have Not Branded Yourself.

So many people don’t know why they are on social media. Neither do they see themselves as a brand. Yet the truth is; not only blue chip companies have brands, every single person on planet earth has a brand. It is how you want to be perceived and what you want to be known for. Each time you see the color yellow, what comes to your mind? MTN abi? Good. When you see the phrase “everywhere you go” MTN comes to mind. When you see the Big elephant First bank comes to mind (chai! see free advert). As these companies have built their brands, so are you a brand too. Are your social media profiles a true representation of you? Will a prospective employer be happy to employ you after checking your profile?  What image does your social media profile project about you?

4. Your Updates Are Trash:

It is now so common on social media sites for users to tweet nudes for follow backs or to trend a particular topic e.g. #worldcleavageday from hate tweets, tweetfights and nude pictures, many jobseekers are shooting themselves in the leg with their social media updates. don’t be surprised when you go for job interviews and your interviewer pulls off a nude picture of you.

Social media sites can be fun and interesting. You can go ahead and bash the governor of your state, abuse the president, tweet your nudes. Just remember the internet never forgets.

You can follow me on twitter @phemyte

Question: Has Social Media affected your job search negatively? How? Use the comment box to share your experience.

2 Lessons Every Entrepreneur Can Learn From A Box Of Cupcake Campaign.


On July 31st 2014, Lovelyn X emerged the winner of the grand prize of a 10″ cake in the SOUL ARTS free cake giveaways. She referred 40 friends to the contest. She had joined the giveaways like any other person who thought they had a chance at winning cakes for free.

How did she do it?

All she had to do was send her friends to any of the soul arts social media platform (facebook, twitter, Instagram and BBM), who would in turn leave her name on any of these platform as the referee. The cumulative number of referrals who dropped her name on the social platforms for that week amounted to 40.

It was the final week of the promotion and being a month long giveaway that means Lovelyn must have referred an average of 10 people per week. Simple arithmetic, Right? However, that theory was faulted when our data revealed that Lovelyn only entered the contest just four days to the end of the campaign, which was 28 July 2014. This means she referred an average of 10 people per day.

How can someone enter a contest only four days to the end and emerge overall winner? Where were all the past winners for week 1 to week 4? Why didn’t their cumulative referral count make them the grand prizewinner? These were questions on my mind that needed answers.

On June 25 2014, Amina Agbator, a wonderful friend from university days,   and CEO of SOUL ARTS NG, a creative outfit that designs and produces unique handmade greeting cards for all occasions, handmade jewelries for all ages and classes of women and Relish Cakes contacted me on BBM. Her request was to get more exposure for Relish Cakes, the catering arm of her business, which is the newest member of the S.O.U.L Arts family.

After careful deliberation, we decided to launch a social media campaign for her brand. Its aim was to create awareness for her using social media.

The campaign was simple, more like a voting system. For a box of cupcakes weekly, people were to refer their friends and contacts to like or follow any of the S.O.U.L ARTS social media profiles on Facebook, Twitter, Instagram, and BBM. The referrals were to drop the names of their referrer on any of these platforms and each mention counts as a vote. The referrer whose name occurs most on all the platforms wins a box of cupcakes per week. The cumulative vote for the month wins the grand prize of a 10″ cake.

At first, I created a hash tag for her on twitter #SoulArtsGiveaways. Created some content for the event and promoted the content across social platforms. The campaign went on as planned and people signed up. By the end of week one, we had about 100 referrals on all platforms and a winner. Week 2 was even better as referrals almost doubled.

However, the final week produced an amazing result. One of the new referrals who joined just four days to the end of the campaign won the grand prize of the campaign. A 10 inch multi-flavored cake. She referred double the number of predecessors. She was Lovelyn.

While trying to figure out how Lovelyn emerged the Grand prizewinner with the fact that she just joined the contest only four days to the end of campaign. I realized a trend in the data; each of the weekly winners referred at least 20 people during the week they won. However, immediately after they won and redeemed their gifts, they absolutely did not bother about the contest again.

How Could This be?

It then dawned on me. While her predecessors who won the weekly box of cupcakes relented on their efforts after winning, she outperformed them unbelievably.


Two things I think might be responsible for this outcome.

1. The weekly winners were only in the contest to win the weekly prize of a box of cupcakes and no more. They won the prize and were comfortable with their wins. i.e. they entered the contest just to win the weekly box of cupcakes. Therefore, after they won, they felt satisfied and didn’t see any need to promote the contest further.


2. They entered the contest to win the grand prize but somehow felt their winning votes were enough to make them win the grand prize.

If we go by theory one, it means the weekly winners had a goal of just winning the box of cupcakes and they hit that goal. This shows that they achieved their aim. They did not enter the contest to win the grand prize. That is a great thing, to set a goal and hit it.

If we go by theory two, it means they got comfortable with their previous achievements and relented on their efforts while expecting their winning week’s vote to win them the Grand prize.

A few other variables that could be responsible for Lovelyn to win the grand prize for the contest could be

A. The sense of urgency that the contest would end soon. In realizing that the contest would end in four days, Lovelyn probably promoted the contest more than her predecessors did.

B. The size of the prize comparing the size/value of a box of cupcakes to the size /value of a 10″ cake. The size of the grand prize could also urge her to promote the contest more than her predecessors.


C. Perhaps Lovelyn probably has a larger and responsive contact list etc

Whether these were the major factors that made Lovelyn the grand prize winner is a grey area. However, the subtle life lessons about success that could be applied to all spheres of life in this small experiment are profound.


Lesson 1.

It is good to have goals because goals are milestones that tell us how far and how well we are doing on our journey. Every entrepreneur or small business owner should set goals and work hard to reach them. However, not only is it good to have goals and be able to reach them, but it is important to know when some goals are not achievable. Know when you have achieved your aims and objectives. Also, know when your aims are not achievable. Doing this gives you the edge and foresight to know what is important or not. A good general not only sees the way to victory, but also knows when victory is impossible.

Lesson 2.

Success makes a failure of many. The reason  some people are not able to replicate their successes in business or career is simply that they got comfortable with previous successes. You may have achieved a particular feat in your business. Perhaps you have been the highest grossing sales manager in the organization you work for and for a long period, no one has surpassed you. It is very easy for you to relax and claim the best and biggest don. Instead of you to work harder and smarter to beat your personal best, you relent on your efforts.

It just further proves that getting comfortable after one success in life is dangerous. While you are gloating on your achievements, you may be surprised that someone out of nowhere would snap right out under your nose to beat you at your game.

Question: What Lessons Have You Learned About Success as an Entrepreneur?